To celebrate its one hundred years of business, Etro rediscovered its roots through a journey to the places, stories and faces of the city of Milan. Antica Barbieria Colla, which stands for prestige and tradition, was chosen as a location for a few pictures. Indeed, over the years many singers, businessmen, politicians and Gimmo Etro himself used to tell Franco Bompieri their secrets; Milanese gentlemen hand down the rituals of shaving and getting their hair cut in this salon from one generation to the next.
