This product formula has been personally created by Franco Bompieri after a trip to Apulia, where a local friend told him about capsicum contribution to blood circulation. Back in Milan, Bompieri thought about producing a lotion combining capsicum and menthol, extracted from mint essential oil, and made several attempts to find the right combination of the two ingredients; only after a few years he was able to discover the formula which is still used today to strengthen hair and boost growth.