Use a shaving brush and a bowl to whip the shaving cream into a nice lather. Place a small amount of the lather on the tip of the damp shaving brush and apply with a quick circular movement onto face. Shave away, repeat if needed and finish by rinsing the face with cold water. If the shaving brush is new, we recommend to leave it in water for a few hours to allow the bristles to hydrate and become more flexible. After each shave, rinse the brush thoroughly with warm water and flick brush hairs to remove stubborn water. It is advisable to wash the brush periodically using a bit of shampoo.